What To Do When A Customer Breaks a Promise

Broken Dollar SignImmediate Response Required

It’s disappointing (to say the least) when a customer breaks a promise to pay a past due invoice. The domino effect is costly.

Not only does a broken promise affect your bottom line, but it also brings into question the trustworthiness of the customer for any future purchases.

There’s no time to waste when addressing this problem. You must act swiftly with consequences you fully intend to carry out. Maybe you decide to hold the next delivery until you receive payment. Perhaps you switch to COD for a time. A severely limited credit term may be the answer. No matter what consequence you choose, you must act quickly.

Broken promises cannot be ignored. The future of timely payments depends on your response. Take action.

4 Most Common Responses to Your Debt Collection Campaigns

Running an internal debt collection campaign is essential for getting the money back that your company is rightly owed. While it is important to design your debt collection campaign to effectively reach out to clients quickly after an invoice goes unpaid, knowing what to do after your call, email or letter will help drive success.

Here are the top four most common responses businesses receive from their debt collection efforts:


Prompt payment

This is the ideal scenario. Sometimes a missed invoice is a mistake within the accounting department or the result of an employee being on vacation. If the client promptly pays after you reach out to them on a past-due invoice, always verify the following:

  • The best point of contact’s name, email address and phone number
  • Their preferred mode of contact for invoices (email v. mail)


Acknowledgement, with actionable response

This is the next preferred scenario after you contact a client concerning delinquency. When a client acknowledges that they are late on their payment and confirms a date they can pay their invoice, as a company you should follow-up to confirm:

  • Method of payment
  • If they have all of the essential information to pay (routing number, company address, etc.)
  • Reason for late payment. Gathering as much information as possible for your records is important should the delinquency happen again.


Acknowledgement, but no actionable response

In this scenario, the client is aware that are late on their invoice, but does not confirm or offer a date for payment. Always reach out to the client because he or she could have forgotten to include that information in their communication with you; or they could be waiting on someone within their business to confirm a date of payment. Whatever the case may be, it is your goal to get a date set with the client. The probability of receiving payment drastically increases when you can commit the client to a specific date or payment plan.

No response
If you receive no response from a phone call, email or mailing, there may be several reasons for this.

  • You may not be contacting the correct person.
  • The client has a cash flow problem and has yet to find a solution. They are simply trying to avoid communication with you.
  • The client is unwilling to pay the invoice and is trying to avoid you.

With any delinquent invoice, you should always follow the bad business debt timeline, which features a series of phone calls, letters and emails to engage with the client. You can find the full timeline here: http://c2cresourcesblog.com/c2c-resources-commercial-debt-collection-agency/bad-business-debt-timeline/.

The Beauty of a Merchant Statement

Merchant Statements can help you in your business

Does your new customer do a meaningful amount of credit cards sales through her business? If so, you need her Merchant Statements in your client file right from the start. Here’s why:

Business people, C2C Resources, Merchant StatementsTaking on a new customer is a new credit risk you’ve chosen to take. From the first day you meet her, you discuss your credit policies, make your terms clear, put agreements in writing, shake hands and hope it will be a profitable, long-term business relationship with nothing but smooth sailing ahead. Then one day down the road, she requests an increase in credit.

Such a request could be a good thing or it could be a bad thing. Maybe their sales for your product increased. That’d be great! It could be that they’re shifting their business away from a competitor. That’s a perfectly valid reason to request an increase. However, it could be that sales are way down or that a competitor has terminated her credit privileges. Not so good. But how would you know unless she volunteers the information?

This is where the Merchant Statements come in. If you request 2-3 months worth of merchant statements right at the start of your business relationship (when your customer is most open to providing them), you’ll have a powerful benchmark sitting right there in your customer file ready for just such an occasion. When she requests an increase in credit, you request another set of Merchant Statements to compare to your first set. Are credit card sales up or down? If sales have declined, is it minimal or significant? What?

Request Merchant Statements right from the start of your relationship. Keep them in the file for future reference and use them to make informed decisions.